Imagine you’re going to meet a friend in a pub, what’s the first thing you’ll tell them? 
That’s your story! 
 
This is a piece of advice I give to people all the time, when they’re learning how to present something to appeal to the media and understand what their ‘angle’ is. 
 
But the notion of storytelling is even more far-reaching than that, when it comes to PR. 
 
It’s about bringing a whole brand to life in a colourful, memorable way that people simply can’t ignore. 
 
Just imagine, for a minute, the role stories play in your own life. 
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