Posted on 26th March 2020 at 15:48
Good communications could strengthen your business amid the current COVID-19 crisis
I’ve been helping organisations communicate with their audiences for over 25 years and, throughout that time, I’ve faced the recurrent question ‘what is PR’?
I’ve found that companies – perhaps understandably – find it easier to grasp the value of the business functions that are perceived as more hands-on, or yielding of more direct results, like 'traditional' marketing or sales.
However, what’s happening now, for the first time in my career, is that I’m watching a worldwide crisis answer that age-old question for me. For it is highlighting, very clearly, the fundamental importance of communicating and engaging with their stakeholders, from a genuine place, for firms of all shapes and sizes.
So, how could it help you and your business, right now?