What we did
In 2016, James Legal approached me for help with PR. Working with them on their PR strategy showed that, although they were doing lots of things, they needed this to be more targeted towards their intended business audience.
So, we developed the flagship James Legal-The Business 2017 campaign, a CSR-led initiative aimed at building links with business influencers. This involved seminars with leading speakers, regular business blogs and collaborating with partner companies to offer two prizes worth £45,000 to two stand-out local businesses.
In their words
“We approached Tracy because, as a business, we were doing lots of things, including social media and blogging, but I still didn’t feel that we were having as much impact as we could have.
“She took us through a strategy process which quickly identified that our activity could be better targeted, with much more potential than we had actually tapped into.
“Right from the outset, we felt that Tracy really ‘got’ our business and what we were trying to achieve, She was also prepared to challenge us to think differently, and helped us to develop some really imaginative and ambitious new ideas and initiatives.
“More importantly still, she has delivered on what she promised. She works as an extension of our in-house team, keeping in regular contact, suggesting ideas and pushing us to deliver on elements of the PR plan.
“The James Legal – The Business 2017 and Inspiring Business 2018 campaign, helped us build fresh links with approximately 250 businesses in our local area, as well as online and media profile.
“Tracy helped us organise our campaign events to a high standard, has secured us extensive media coverage, entered us into a number of industry awards – with the result that we were shortlisted in three categories of the Yorkshire Legal Awards – and has produced numerous business-related blogs and social media posts for us during the year.
“Tracy delivers what she says she will – pushing us when we need it, rather than waiting for instructions. She gets personally involved in our business and is like an extension of our own team.
“As a result, we have seen an uplift in our inbound enquiries of approximately 40 per cent, including more from our intended business audience,”
Nick Miller, Solicitor and MD of James Legal solicitors.